Product Updates
SMS marketing is one of the fastest-growing channels for ecommerce brands. Consumers like it and bottom lines love it. In fact, consumer opt-in rates are soaring. An estimated 84% of consumers now receive texts from businesses. Simultaneously, 80.4% of businesses are actively utilizing SMS marketing, with 64.5% planning to increase their SMS budgets in 2026.
The success metrics go on and on. It’s no wonder that text message marketing has become essential, especially as BFCM season approaches. But with that growth comes two massive challenges:
stricter SMS compliance laws
rising expectations for personalized sms marketing
Marketers today need to send personalized, engaging texts at scale while staying within character limits, managing opt-outs and navigating ever-shifting SMS marketing regulations. (For example, say “howdy” to the newest, trickiest SMS compliance laws from Texas that just launched just this month!)
Move too slowly and you miss revenue. Move too quickly without the right guardrails and you get sued.
Even the best marketing teams are often stuck with workflows that are manual, slow and error-prone. Multiply those risks by dozens of promotions per month and it’s easy to see why scaling SMS marketing is tricky.
That’s why we built a better way.
Meet Backstroke’s AI SMS Generator for Text Marketing Campaigns
Backstroke’s new AI SMS Campaign Generator is designed to turn email campaign content into compelling texts your subscribers actually want to see pop-up on their phones.
It transforms any email campaign into three optimized SMS variants in under 30 seconds. Using Backstroke’s AI text message generator, each message variant will be generated in the following tones:
Standard: A direct, brand-consistent message adaptation.
Creative: A sharper version with urgency, emojis and stronger CTAs.
Very Creative: Bold, experimental copy built to maximize engagement.
Early adopters are seeing between 10–30% performance lifts compared to manually written campaigns, while saving hours of production time every week. And because every message is built with SMS compliance at its core, brands don’t have to choose between creativity, safety or sinking too much time into writing their text marketing campaigns.
Built-In SMS Compliance
SMS compliance is no longer optional. It’s a survival tactic that gets increasingly trickier with time as new SMS compliance laws affect different states and countries. Mobile carriers and regulators are cracking down harder than ever, with the latest laws in Texas allowing consumers to sue brands directly.
That’s why every Backstroke SMS from our AI text message generator is automatically checked for:
160-character limits
Opt-out requirements
Carrier-specific rules
By building SMS compliance directly into the system, the marketing text generator eliminates the legal and operational risks that keep marketers awake at night. You can scale SMS with confidence, knowing that text message compliance is always guaranteed.
Personalized SMS Marketing at Scale
Personalization isn’t just a nice-to-have anymore. Consumers expect text messages that feel relevant, not robotic, with 62% of people explicitly preferring SMS messages that are personalized beyond generic discount messaging. In fact, 81% of people say that they ignore messages perceived as generic . . . and we know that AI is the way to combat that outlook.
With the launch of Backstroke’s SMS generator, marketers can:
Enable seamless cross-channel consistency by extending email campaigns into SMS with one workflow.
Test and optimize creativity levels to drive engagement for different subscriber segments.
Ensure every message stays on-brand and compliant, removing the legal and operational risks that many brands face when scaling SMS.
The result is a marketing text generator that not only saves time but also helps brands connect with their audiences in more authentic ways. In fact, six Backstroke customers are already using our AI SMS campaign generator, with results that speak for themselves:
Faster campaign turnaround times
Higher engagement rates from creative testing
Fewer compliance worries when scaling
Users are going from one email to full cross-channel activation in minutes.
The Future of SMS AI Marketing
As SMS compliance laws continue to evolve, brands can’t afford to rely on manual workflows. AI SMS marketing boosts efficiency, but it also ensures protection, allows for greater personalization and drives campaign performance.
Backstroke is the fastest, safest way to generate SMS campaigns. Our new release is a text message generator that doubles as your compliance shield and your creativity engine for a future of SMS marketing that’s faster, smarter and safer.
