Purpose

At Backstroke, we believe in using technology responsibly to enhance our creativity and serve our community better. Our commitment to ethical AI use in content creation is fundamental to building and maintaining your trust. This statement outlines how we approach AI in a way that is transparent, fair, and human-centered.

How We Use AI

We thoughtfully integrate AI into our content creation process to boost efficiency and spark innovation. This includes generating engaging email copy and subject lines, creating visual content like images and renders, personalizing content experiences, and conducting creative testing and experimentation. Our aim is to deliver more relevant and compelling content to you.

Our Standards

Every piece of AI-assisted content at Backstroke undergoes careful human review. We implement guardrails to check for bias and fairness, ensure accessibility, and verify factual accuracy. We also actively moderate content to align with our brand values. Your data privacy is paramount; we adhere to GDPR/CCPA compliance, use secure data storage, encryption, and never train our AI models on your personally identifiable information.

Our Commitment

We are committed to continuously reviewing and refining our AI practices. This AI Content Ethics Statement by Backstroke reflects our ongoing dedication to producing high-quality, ethical, and trustworthy content for everyone