
Trends & Insights

U.S. holiday-season spending to surpass $1 trillion for the first time ever. For you, the ecommerce boots on the ground, this means you’re basically working 72-hour days, powered by Celsius and sheer will.
With time zones blurring, email queues stretching into infinity and subject-line dread haunting your dreams . . . who has time for a blog post, loads of tips and quick wins?
(Though we have those right here, if you want them.)
Crack If Stressed: Fortune Cookies for the BFCM-Weary
Meet Black Friday Fortune Cookies — not your grandma’s cookies, but your frantic marketer’s magical minute-long escape hatch.
Just tap the cookie. Hear a crack. See a fortune.
Boom: You get a moment of levity, a snippet of mystical-ish reassurance and maybe a chuckle or two.
Think of it as a tiny ritual, a breath between campaigns, a break between subject-line panic and discount-code frenzy. It’s here to give you a little dopamine blast right when you need it most.
Black Friday and Cyber Monday test both your stamina and your soul. But here’s the secret: in the middle of all the chaos, a tiny spark of silliness can flip the switch.
So crack open a cookie. Take a breath. And may the odds (and UTM tags) be ever in your favor.