Hero Lab's AI now builds a different kind of image for every slot in your set — not six versions of the same look.
Pick from seven creative families: Styled product, Brand color, Texture, Pattern, Environment, Worn/in use, and Lifestyle moment — check the ones you want, get exactly one of each, up to six per generation.
New "Brand world" section in Brand Config: tell Hero Lab your brand's materials, places, moments, and stand-in product props, so the generator works from your vocabulary instead of guessing.
A family that needs a product photo now greys out and tells you what to add, instead of generating an unusable shot.
Photo treatments (editorial, UGC/natural, seasonal) now vary across a batch, so a set doesn't come back looking uniform.
A partial batch is recoverable — "Generated 4 of 6" plus a Retry button, instead of losing the whole run.
Why it matters: real creative variety, shaped by your brand's own vocabulary, instead of one look shot six different ways.
