Upload a background image, place text with your brand fonts and colors, and save or download — a lightweight way to build on-brand heroes without leaving Backstroke.

What's Changing

Before, Hero Lab was focused on AI-generated heroes. If you wanted to place your own text on a background image using your brand fonts and colors, you needed an external design tool.

Now, the new Create option lets you upload a background image, add headline, subheadline, and CTA text with your brand fonts, and drag everything into position right on the canvas. Download as PNG or save straight to your hero library.