Backstroke now lets you duplicate any campaign so you can reuse your content and layout without rebuilding from scratch. Duplicate from the campaigns list after editing or after syncing to Klaviyo - the new copy starts as a fresh draft ready for a different audience.
What's Changing
Before: Every audience variant of a campaign (prospect, rejoin, member) had to be built from scratch. If you wanted the same content with a different audience, you'd recreate the entire campaign — content, layout, everything — even though only headers, CTA, and audience-specific copy were different.
After: Hit "Duplicate" on any campaign. Backstroke copies your content and layout into a new draft. Audiences and subject lines are intentionally reset so you can tailor them for the new segment. The original campaign stays untouched. What used to take 15–20 minutes of repetitive setup now takes seconds.
