Here’s How It Works.

• Open Hero Lab in Backstroke

• Choose your mode:

  • HERO: Create net-new hero images from product images, style references and typography.

  • ADD TEXT: Overlay typography onto your existing assets.

• Configure in seconds: Enter headline, subheadline, button CTA and visual direction. Attach product images, style references and typography examples. Set your image ratio.

• Generate: AI creates your hero image in under a minute.

• Download: Get a campaign-ready image file that works in your existing workflow.

This Changes Everything: Why Hero Lab Matters to You

Ship campaigns on time. No more waiting 3-4 days for design. Generate heroes in seconds and hit your launch windows without compromise.

Uncork creative variations. Need five hero concepts to test? Ten variations for different segments? Generate them all in minutes. Test more, learn faster, personalize content and optimize performance.

Free your design team. Let designers focus on strategic creative work while marketers generate campaign heroes independently. No more bottlenecks, no more blocked launches.

Powered by real ecommerce data. Hero Lab uses Backstroke’s proprietary ecommerce data—12,000+ brands’ creative strategies and consumer interactions—to generate heroes that match subscriber intent. Whether someone’s browsing or ready to buy, Hero Lab adjusts visuals to match their journey.

Bonus: Perfect rendering across email clients. As a nice side benefit, because Hero Lab outputs a single image, Gmail can’t mangle your custom fonts and Outlook can’t strip your backgrounds. Your hero looks exactly as intended—every time, in every inbox.

First release is download-only: Generate in Hero Lab, download, then add the image in your existing template or campaign workflow. In-app library and “insert into campaign” features are coming based on your feedback.Here’s How It Works