Before: Giving feedback on an email meant switching to Slack, a shared doc, or a meeting. You'd screenshot the section, describe which block you meant, and hope the context carried over. Feedback got scattered across tools and threads got lost. 

After: Click any element in the email editor — a hero image, text block, button, anything — and leave a comment right there. Your team sees who said what with names and avatars, can reply in threads to keep conversations focused, and resolve comments when the feedback is addressed. Everything stays attached to the email, so context is never lost. Collaborate on copy, design, and layout without leaving the builder