What's Changing

Before: If you wanted a variation of an existing hero — different headline, updated promo code, seasonal refresh — you had to start a brand new generation from scratch. There was no way to use an existing asset as a starting point. You'd either rebuild the brief manually or go back to your design team and wait.

After: You can now upload any existing hero image directly into Hero Lab and remix it. Backstroke automatically extracts all the text from your image — headline, subhead, promo code, CTA — and surfaces each one as an editable field. Swap the copy, add optional visual tweaks, and hit Produce Remix. The new hero keeps the look and feel of your original with your changes applied. Start from what's already working and iterate in seconds.