Don’t Get Lost to the Dark Side: Email Design Best Practices for Light and Dark Mode
With dark mode rapidly gaining traction, email marketers face a new reality: creating designs that shine in both traditional (light) and dark modes. It's no longer a nice-to-have. It's essential. Here's how you can optimize your email marketing strategy to stay visually appealing in every inbox.…
Email Strategy
What the Font? Email-Safe Fonts vs. Custom Fonts and How to Choose the Right Type
Email marketers face endless design choices, but perhaps none as subtly impactful as fonts. Should you play it safe, or venture out with something fresh and custom? Let's break down how to choose. What Exactly are Email-Safe Fonts? Email-safe fonts are tried-and-true options, like Arial, Georgia,…
Email Strategy
When Optimization Becomes Overkill: Your Human–AI Collaboration Wake-Up Call
Email Strategy
Recession-Proof Email Marketing: 3 Ways to Leverage AI to Maximize Every Dollar
Email Strategy
What’s an Email AI Agent? And How Does Decision Making AI Make Good Choices?
Email Strategy
Will AI Take My Job? Kinda. But Here’s Why AI for Email Marketing is Still a Good Thing!
Email Strategy
