The Type B Marketer’s Guide to Surviving the AI Era (And Maybe Even Crushing It)
How-To Guides
5 Main Characters of Email Targeting & How AI Email Personalization Connects With Each
How-To Guides
How to Spot, Survive & Re-Engage 5 Zombies on Your Email List
Does it feel like the email apocalypse is here? Is your email list crawling with . . . zombies? Not the flesh-eating kind, of course.
How-To Guides
AI Slop 101: What It Is & How to Keep It Out of Your Email Marketing
Have you ever seen the official Dog Olympic Diving competition? How about Golden Retrievers organizing themselves to spell out the names of Greek gods? Or an “It’s my 120th birthday” post? Shrimp Jesus? This fake, inauthentic, sometimes silly and often annoying type of content is called AI Slop.…
How-To Guides
6 Marketing Toolkit Essentials That AI Experts Swear By
What do today’s AI expert marketers do that others don’t? Simply put, they view AI as a teammate. This shift in perspective isn’t too surprising, as nearly all marketing professionals are using AI to some degree. In fact, over 85% of professionals now view AI and workplace automation positively,…
How-To Guides
Retail ❤️ Email: How to Build A Revenue-Rich Retail Email Marketing Strategy
How-To Guides
