Backstroke Blog

Backstroke Blog

Get the latest tips on writing
top-performing emails

Get the latest tips on writing
top-performing emails

Backstroke Blog

Get the latest tips on writing
top-performing emails

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See how you can build emails that convert 31% better — in under 5 minutes.

Schedule a quick demo and say goodbye to hours of email grunt work.

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See how you can build emails that convert 31% better — in under 5 minutes.

Schedule a quick demo and say goodbye to hours of email grunt work.

Get a Demo

See how you can build emails that convert 31% better — in under 5 minutes.

Schedule a quick demo and say goodbye to hours of email grunt work.

Get a Demo

Designing Agentic AI Through Modular System Architecture
Designing Agentic AI Through Modular System Architecture
Designing Agentic AI Through Modular System Architecture

Designing Agentic AI Through Modular System Architecture

Our AI engineering team has been rebuilding agentic systems from the ground up, and one of our lead engineers just wrote a deep dive on what we learned.

Thought Leadership

Marketing, Interrupted: Change Management & What to Do When AI Breaks Your Workflow
Marketing, Interrupted: Change Management & What to Do When AI Breaks Your Workflow
Marketing, Interrupted: Change Management & What to Do When AI Breaks Your Workflow

Marketing, Interrupted: Change Management & What to Do When AI Breaks Your Workflow

Learn how to adapt your marketing workflows, retrain your team and thrive in the age of AI-driven automation.

Thought Leadership

AI Insourcing & the Future of Marketing: 10 Things You’ll Insource (and Brag About) Soon
AI Insourcing & the Future of Marketing: 10 Things You’ll Insource (and Brag About) Soon
AI Insourcing & the Future of Marketing: 10 Things You’ll Insource (and Brag About) Soon

AI Insourcing & the Future of Marketing: 10 Things You’ll Insource (and Brag About) Soon

From competitve analysis to AI-powered personal baristas, here are our top 10 picks for things AI can bring in-house for DTC teams.

Thought Leadership

From Skeptic to 10X Marketer: Navigating the Agentic Email Sophistication Spectrum

The future of email marketing isn't just automated. It's agentic. But what does this really mean, and how can you leverage it to elevate your brand and revenue opportunities? The Agentic Email Sophistication Spectrum helps marketers understand their journey towards becoming what we call the "10X…

Thought Leadership

Welcome to the Era of the 10x Marketer (Thanks to AI)
Welcome to the Era of the 10x Marketer (Thanks to AI)
Welcome to the Era of the 10x Marketer (Thanks to AI)

Welcome to the Era of the 10x Marketer (Thanks to AI)

Let’s be real: marketing can be a grind. Endless spreadsheets. Copy-paste workflows. Guesswork sometimes gets dressed up as strategy. But now? We’re entering a new era where marketers are outputting more, iterating faster, and creating better than ever before. Harvard literally says that “AI will…

Thought Leadership

Hot Takes On Film: How Do People Feel About AI, Email & Marketing Automation, Really?
Hot Takes On Film: How Do People Feel About AI, Email & Marketing Automation, Really?
Hot Takes On Film: How Do People Feel About AI, Email & Marketing Automation, Really?

Hot Takes On Film: How Do People Feel About AI, Email & Marketing Automation, Really?

Thought Leadership